January 27, 2026, 1:00 PM - 2:00 PM (US Central)
Ag retailers hold tremendous influence through their role in guiding farmers’ purchasing decisions and providing agronomic advice. Increasingly, evidence shows a strong business case for ag retailers to promote conservation practices and sustainability as part of their agronomic services. Across the agricultural landscape, innovative business models and partnerships are emerging to advance these goals.
Together, these initiatives represent a growing movement to align agricultural profitability with environmental stewardship. They reflect a growing recognition of the role that sector can play in addressing natural resource concerns while supporting economic viability for farmers.
During this webinar, attendees will learn about the different business models being used to engage private-sector agronomists in conservation, gain insight into the sector’s perspectives on their role in scaling efforts, and leave with practical ways to collaborate with this influential group in their own areas.
Speakers
- Rachel Owen, Senior Advisor, SWCS
- Dr. Jeffrey Kappen, Partner, Bâton Global
- Dr. Abbey Wick, Soil Health Upskilling and Outreach Group Leader, Syngenta
What You’ll Leave With
- Insights on innovative models expanding who delivers Conservation Technical Assistance (CTA) and how
- Alignment between on farm economics and conservation
- Practical ways to collaborate locally with ag retailers
Cost
- Free for SWCS members
- $15 for nonmembers
Bonus: Need CEU credits? A certificate of attendance will be provided upon request. Just email events@swcs.org after the webinar.