October 28, 2025, 1:00 PM - 2:00 PM (US Central)
Join Clare Lindahl (SWCS CEO) and Jenny Seifert (watershed outreach specialist with the University of Wisconsin-Madison Division of Extension, Natural Resources Institute) for one of the top-attended sessions from this summer’s SWCS annual conference. Together, we will explore how online farmer engagement is working.
With virtual farmer engagement on the rise—how do we know if it’s effective? This session dives into evaluation results from Good Idea Shop Talks, a virtual meet-up series for farmer-to-farmer problem-solving related to conservation practices. It will also cover Good Idea Mini-grants, which challenged farmers and farm advisors to create videos or podcasts to share their experiences implementing edge-of-field practices.
Both are offshoots of the award-winning One Good Idea platform, a clearinghouse of farmer-led videos and podcasts designed to increase conservation practice adoption through farmer-to-farmer learning.
The results, drawn from participant surveys and interviews, highlight how these approaches build community, strengthen factors that lead to conservation practice adoption, and boost participants’ ability to influence their peers.
Find out how to strengthen farmer connections through virtual engagement!
About Our Speaker
Jenny Seifert, Watershed Outreach Specialist, University of Wisconsin-Madison Division of Extension, Natural Resources Institute
As a watershed outreach specialist, Jenny leads multistate projects that cultivate leadership, knowledge exchange, and behavior change for watershed protection. Trained in environmental communication, Jenny has worked primarily in communications and outreach for environmental research institutions and nonprofits for most of her career. She got her start in communications at the German Marshall Fund in Washington, DC, after college. Her path shifted toward natural resources after doing environmental education in the Peace Corps on the island of St. Lucia. Her work since has allowed her to live and satisfy her wanderlust in a variety of places, including Oregon, Germany, California, and, of course, Wisconsin.
What You’ll Leave With
- Evidence-based insights for hosting effective virtual farmer-to-farmer learning
- Insights on how digital engagement builds community and boosts adoption
- Practical takeaways to expand farmer leadership and networks online
Cost
- Free for SWCS members
- $15 for nonmembers
Bonus: Need CEU credits? A certificate of attendance will be provided upon request. Just email events@swcs.org after the webinar.