A PDF of the final agenda is available.

 

MEETING EMCEE: Afton Holt, CornerPost Marketing

MEETING FACILITATION LEAD: Jeff Kappen, Bâton Global

WEDNESDAY, FEBRUARY 21

 

10:00 AM - 11:00 AM

Registration Open

11:00 AM - 11:30 AM

Welcome and Meeting Overview 

  • Roger Wolf, Director of Conservation, Iowa Soybean Association (ISA); Executive Director, Agriculture’s Clean Water Alliance (ACWA); and Board Treasurer, Soil and Water Conservation Society (SWCS)

11:30 AM - 12:00 PM

Public Leaders Making Significant Investments 

Agency leaders will share their insights and thoughts on where scalable conservation, ag retail, and the common good relates.

  • Grant Menke, Iowa Deputy Secretary of Agriculture, Iowa Department of Agriculture and Land Stewardship (IDALS)
  • Robert Bonnie, Under Secretary for Farm Production and Conservation, USDA

12:00 PM - 1:00 PM

Lunch with Baton Global Study Report and Case Studies

During the lunch hour, hear about recent research into the state of conservation agronomy assessed through interviews conducted around the Midwest. What is going well? What have the main obstacles been?

  • Jeffrey A. Kappen, Ph.D., Partner, Bâton Global

1:00 PM - 2:30 PM

Leadership Track: Exploring the Drivers of Disruption behind Making Retail Conservation Real

This session will include lightning presentation panelists highlighting three different questions revolving around the Trends and Drivers feeding retail conservation service delivery structures. Individuals will receive participant handbooks to help them organize their thoughts and support facilitated roundtables for discussing and harvesting information from the audience after a break. 

COMMUNITY STAKEHOLDERS

Upstream conservation services help secure water supplies and quality downstream such as drinking water and recreation. Upstream conservation can also help mitigate the risks of floods and droughts. Downstream stakeholders need connections with upstream stakeholders who have the horsepower to impact scalable conservation systems. Hear about drivers and trends to help make the connections.

  • Grant Kvalheim, CEO President, Athene USA; President, Athene Holding Ltd.; Board of Director’s Member, Great Outdoors Foundation
  • Mary Beth Stevenson, Watersheds & Source Water Program Manager, City of Cedar Rapids
  • Ruth McCabe, Conservation Manager, Heartland Coop; Iowa 2022 Nuffield Scholar

DATA DRIVEN INVESTMENTS AND INNOVATIONS

The technologies of farming have changed dramatically in the last generation. Progressive farmers are utilizing data and information to optimize management performance. Precision agriculture is being realized on farms and has the potential to interplay with scalable conservation. Data is an asset that could be valued up and down the ag value chain. Hear about innovations driving value capture and opportunities in this space.

  • Kent Klingbeil, CCA, Lead Agronomist, Advanced Agrilytics, LLC
  • Matt Herman, Chief Officer, Demand and Advocacy, Iowa Soybean Association (ISA)
  • Adam Kiel, Executive Vice President, AgOutcomes
  • Vincent Gauthier, Manager, Environmental Defense Fund

INVESTMENTS IN CONSERVATION AGRONOMY

Significant public, private, and philanthropic investments are occurring to scaleup conservation services. Various policies and programs are being rolled out to create new opportunities including state nutrient reduction strategies, water quality initiatives, sustainability and ecosystem services programming. Hear about some of these drivers, their challenges, and opportunities to consider.  

  • Scott Raubenstine, Vice President of Agricultural Services, Perdue AgriBusiness
  • Alex Echols, Program Strategist Agriculture, The Keith Campbell Foundation for the Environment
  • Leif Fixen, Agriculture Strategy Manager, The Nature Conservancy
  • Sean McMahon, Executive Director, Iowa Agriculture Water Alliance (IAWA)

2:30 PM - 2:45 PM

Break

2:45 PM - 4:00 PM

Group Facilitation Analyzing the Drivers

 What are some of the strengths, weaknesses, opportunities, and threats that we need to account for if we are to embrace the vision of Making Retail Conservation Real and for considering future action?

  • Jeffrey A. Kappen, Ph.D., Partner, Bâton Global

4:00 PM - 4:45 PM

Outcomes of Group Facilitation: Sharing Top Strategies for Each Driver

This session will share the intelligence from our discussions and harvesting themes for continuing the conversation. 

  • Jeffrey A. Kappen, Ph.D., Partner, Bâton Global

4:45 PM - 5:00 PM

Wrap Up and Adjourn

  • Roger Wolf, Director of Conservation, Iowa Soybean Association (ISA); Executive Director, Agriculture’s Clean Water Alliance (ACWA); and Board Treasurer, Soil and Water Conservation Society (SWCS)

5:00 PM - 6:30 PM

Networking Reception

 

 

THURSDAY, FEBRUARY 22

 

7:45 AM - 8:15 AM

Registration Open and Light Breakfast

8:15 AM - 8:30 AM

Welcome, Recap, and Upcoming Itinerary

  • Roger Wolf, Director of Conservation, Iowa Soybean Association (ISA); Executive Director, Agriculture’s Clean Water Alliance (ACWA); and Board Treasurer, Soil and Water Conservation Society (SWCS)

8:30 AM - 9:30 AM

Paving the Way to Making Retail Conservation Real: Current Experiences with Conservation Agronomy 

Ag retailers have experimented with different ways of integrating and resourcing conservation agronomists into their existing operations. Vignettes and insights from industry peers will provide illustrations of what your next steps could be if you’re interested in expanding your own programming. These experiences show a variety of ways that conservation solutions can add to your value proposition and connect farmers to valuable resources to enhance the productivity of their farming systems. 

  • Mike Gilman, Conservation Agronomy Lead, Iowa Soybean Association (ISA)
  • Thomas Fawcett, Director, Environmental Resources & Precision Ag
  • Tim Hushon, Sustainable AgTech Director, The Mill (MD & PA)
  • Ryan Locke, Director of Sustainability Partnerships & Business Development, Nutrien Ag Solutions
  • Spencer Herbert, Conservation Agronomist Coordinator, Truterra
  • Cammie Vaupel, Communications, Programs, and Brand Coordinator, AmericanPlains Co-op
  • Landon Van Dyke, Sales Agronomist, Key Co-op

9:30 AM - 10:00 AM

Break

10:00 AM - 11:30 AM

Conservation Agronomy Strategic Roadmap  

Join us for an interactive session where we will reflect upon all the discussions and presentations at the meeting to navigate a path forward for accelerating the conservation services in agricultural retail. Your contributions will shape how we move from ideas to actions.

  • Jeffrey A. Kappen, Ph.D., Partner, Bâton Global

11:30 AM - 11:45 AM

Making Retail Conservation Real: Creating the Infinite Game for Scalable Conservation

Ag retail, and the sales agronomist as the trusted advisor of the farmer, is commonly the last entity a farmer speaks with before making a decision for their farm production system. Scalable conservation refers to the ability to conserve natural resources in a way that can be replicated, expanded and adapted to different contexts and scales. Meeting the need for scalable conservation with the mindset of the infinite game may be the compelling vision leaders can take to realize Making Retail Conservation Real.  

  • Jeffrey A. Kappen, Ph.D., Partner, Bâton Global

11:45 AM - 12:00 PM

Closing and Adjourn

  • Roger Wolf, Director of Conservation, Iowa Soybean Association (ISA); Executive Director, Agriculture’s Clean Water Alliance (ACWA); and Board Treasurer, Soil and Water Conservation Society (SWCS)